My Agency

Creative branding agency, My Agency sought a Content Management System (CMS) that would enable them to maintain content on their website efficiently, simply and by non-technical editors.

My Agency homepage screenshotDefacto was selected from the many available on the market primarily due to its ease-of-use. Having been created by a team of CMS and user interface experts, Defacto was crafted to make managing website content easy.

Following a full redesign, My Agency commissioned Nomensa to translate their designs into templates to then integrate into Defacto.

As a branding and design agency the final look of the website was crucial and consequently, specifics of the overall design, for example font, were placed with high importance. To cater for this, custom elements were created in Defacto to ensure that the precise My Agency branding was applied throughout the website.

The workflow system of Defacto means that My Agency’s senior web staff, “reviewers”, can check all content that “authors” have edited before it is published to the live website. The Defacto dashboard or ‘home’ which appears after login, provides information on content that has recently been published and is pending review. This is useful for both reviewers and authors as it provides an overview of the status of content.

With a non-technical team, My Agency selected Defacto as their back-end system primarily due to its ease of use as it is built specifically for non-technical users. With Defacto, in as little as 3 clicks of the mouse, new content can be live on the web. 

The My Agency team are now committed to keeping their website content fresh and new and now have a efficient and easy way of doing so.  The team are now organised into reviewers and authors, and have a workflow in place that enables them to publish a high standard of content.

Training was provided to the full My Agency web team to ensure they get the most out of Defacto and the functionality is provides. With a web team with little technical knowledge, Defacto is a great fit for My Agency, providing them with the freedom of editing their website to a high standard without the need for detailed technical knowledge.

Additionally, having previously had a fully Flash website which struggled with Search Engine Optimisation, Defacto will assist the new website in producing content that is optimised to easily be picked up by search engines. Defacto automatically prompts users to create screen-reader friendly accessible content which means that not only will users of all abilities now be able to access My Agency’s content but it will also be more effectively optimised by search engines.